The ETA market is not a single audience. It's the same person at five different stages of the same journey, and each stage has a completely different operational pain point.
A searcher reviewing CIMs is not the same buyer as someone three weeks from close. Someone three weeks from close is not the same operator as someone 90 days post-acquisition. And someone scaling year-two is asking different questions than the investor who backed them.
We built FGN's services around this reality. The right capability at the wrong stage is just noise. The right capability at the right stage is leverage.