Different businesses.The same question.
Where does the next real increase in revenue come from, and what has to become true for it to happen?
The answer is different in every sector and it is rarely where the owner expects. In e-commerce it is usually after the click. In professional services it is usually the follow-up nobody owns. In a practice it is usually the front desk at lunchtime.
I do not have a sector I always say yes to. What these businesses have in common is that they are established, they already have customers and a team, and the next increase is sitting in something they already own.
Where I can show you the work.
Each page names the stages where the opportunity usually sits, what a build tends to involve, and one engagement from that sector. Not on the list? The last card is for you.
B2B and technology servicesIn a long sales cycle nothing dies loudly. Deals go quiet, and quiet looks the same as busy until you check the pipeline three months later and find the same names in the same column.
Read the sector page
E-commerce and transaction businessesYou already paid for this month's visitors. Most of them left without buying, and a good share of the ones who did buy will never come back. Both of those are cheaper to improve than the next click.
Read the sector page
Professional services and coachingWhen the offer is you, growth runs into a wall made of hours. The usual answers are raise your prices or work more, and there is a third one that most practices never get around to building.
Read the sector page
Health and medical practicesA practice usually loses more at the front desk than it does in marketing. The call that rang out at lunchtime, the form that went to an inbox nobody owns, the appointment nobody confirmed.
Read the sector page
Franchise networksIn franchising the expensive lead is not the one that never arrives. It is the one that arrives sold on a story, eats your calls, and walks away the moment the real investment number comes out.
Read the sector page Any other established businessService businesses, trades, local firms and everything else that is past the startup stage.
How I work with youThat is not a no.
The sectors above are the ones where I can put a named client reference on a page. They are not a fence. The five stages of the revenue engine exist in every established business, from a trades company to a training provider, and the Review works the same way in all of them.
Established service businesses are a good example. I work with them. What they get is the same thing everyone gets: more value from the customers, capability and reputation already in place.
What matters more than the industry
- You already have customers, revenue and an offer that works
- There is a team, or at least someone who runs the day to day besides you
- You can give me access to the numbers and to the person who runs the process
- You would rather hear an honest read than a flattering one
I am a good fit for some businesses and a waste of money for others.
This works when you already have customers, revenue, a proven offer, and people with real operating responsibility. When you can get me access to the numbers and the person who runs the process. When you would rather hear an honest read than a flattering one, and you are willing to measure what happens afterwards.
It does not work when you are still looking for your first real offer, when you want a specific tool installed and nothing else, when you want everything improved at once, or when you want a revenue number guaranteed in advance. I cannot do that last one, and anyone who says they can is quietly hoping you will not check.
Not sure which one you are?
It matters less than it looks. The Review starts with your actual numbers, and the sector mostly changes which stage I look at first.