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Client records

4 posts on client records, newest first.

  • Revenue growth16
  • Client retention14
  • Operations12
  • Business economics11
  • Outreach9
  • Client trust7
  • Evidence and proof7
  • AI and automation6
  • Marketing measurement6
  • Website and copy6
  • Group programs5
  • Pricing5
  • Client records4
  • Paid ads2
  • Referrals2
  • Onboarding1
  • Working with a team1
The System UnderneathOctober 3, 20265 min readClient Onboarding: The First Ten Days Decide the Retention

Whatever happens between somebody paying and their second session or meeting sets the tone for everything after it, and in most service businesses it is the least designed part of the work.

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The System UnderneathSeptember 17, 20265 min readDo You Need a CRM? A Test for Service Businesses and Practices

Probably not the one you are thinking of. The test is not what software you own, it is whether somebody other than you could find a client's history in the place they would naturally look.

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The Owner's LibraryAugust 30, 20264 min readWhat Belongs in a Client Record

Most service businesses keep notes on the work and nothing else, which means the business's memory lives in one or two heads. Here is the short list of fields that make a record useful to somebody other than the person who wrote it.

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The System UnderneathAugust 30, 20264 min readThe Handoff Nobody Owns

The moment a business takes on a second person, a new failure mode appears that a one-person operation never had. Things fall between people. The fix is boring, and the cost of not fixing it is not.

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