Topic
Outreach
3 articles on outreach, written for established coaches, consultants and independent practitioners.
The System UnderneathAugust 30, 20265 min
The People Who Already Know You
Past clients, inquiries that went quiet, event attendees, people who read something and meant to reply. The conversations stopped because nothing was in place to continue them, not because the interest was not real.
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The Practice LibraryAugust 30, 20264 min
Reopening a Conversation That Went Quiet
How to write to someone you spoke to eight months ago without it reading as a sales attempt. The structure is short, and the part that does the work is not the part most people focus on.
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Field NotesAugust 21, 20264 min
What I Got Wrong About Qualifying Buyers
I spent months building a way to find businesses with a measurable problem. It worked perfectly and produced almost nothing, because a measurable problem and a motivated buyer are different objects. No query would ever have told me that.
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