Marketing measurement

Eighty-eight messages, two variations, zero replies. Here is the exact text, why I thought it would work, and the thing it was actually doing wrong. The problem was not the writing.

899 messages, seven campaigns, 34 replies. Plus $372 of ads that produced nothing attributable. Every figure pulled from my own tables, including the two angles that got a zero.

Draw the path from first contact to paid work and name every point a person can fall out of it. Most owners have never done this, and are surprised that the biggest losses are almost never at the price conversation.

There are no client results on this site. Not because there is nothing to say, but because of a standard I set after reporting a number that was wrong by a factor of eight. Here is the standard and the mistake that produced it.

I spent months building a way to find businesses with a measurable problem. It worked perfectly and produced almost nothing, because a measurable problem and a motivated buyer are different objects. No query would ever have told me that.

Seven campaigns, 29,148 impressions, three weeks and not one attributable customer. Here is the whole account, event by event, from my own log rather than from the ad platform's dashboard.