Group programs

A list of people who want to work with you and cannot is usually described as a good problem. It is not a problem or an asset. It is a decision you have not made, and the list expires while you postpone it.

Every service business owner knows which months are dead and almost nobody plans for them. A business delivered entirely live earns in about nine months and spends across twelve, which is a structural problem rather than a seasonal one.

A finished engagement manufactures a person who is better off, warm to you, and has nowhere to go. That is a strange thing to produce deliberately and then ignore, and it is what nearly every service business does.

You have taught it, written it and said it out loud in rooms for years. The material exists. What was never built is the way somebody finds the right piece of it at the right moment.

The way out of one-to-one delivery is not working faster or charging more. It is that some of what you do stops being delivered one client at a time. That change is harder than it sounds, and for a reason nobody names.