Topic
Website and copy
2 articles on website and copy, written for established coaches, consultants and independent practitioners.
The CeilingAugust 30, 20264 min
Nobody Trained You to Be Found
You trained for the work. You did not train for the part where the right people have to find it first. That gap is not a character flaw, and treating it as one is why so much advice aimed at practitioners lands badly.
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The Practice LibraryAugust 30, 20264 min
How to Write a Services Page for a Coaching Practice
Most practitioner websites explain a method to a reader who does not yet care about the method. Here is the structure that works instead, in the order a stranger actually needs it.
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